Saint Petersburg
Presenting visual and performance art in unexpected public spaces.



Beehive is a video-installation using eight television monitors, which transforms the banal action of hair-drying into a fascinating and frightening ritual. With the hair-dryers’ force, the voluminous hair of the models comes to life, sucking out the human essence of its owners. The beautiful models turn into monsters. The project’s name comes from the hairdryer’s sound, which is similar to the buzzing of bees, as well as the popular 60’s hairstyle, which was recently again popularized by Amy Winehouse. Beehive raises important questions about underlying meanings of stereo-typically seductive images in consumer culture, and exposes the boundary of their power and the beginning of dark territories of archetypal fears.


September 20-23, 2012